“We made magic happen by collaborating with the entertainment industry and mobilizing the public, impacting thousands of businesses.
VERIZON AFTERPARTY SERIES
“When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea the need for help would still be so critical almost a year later,” says Diego Scotti, CMO, Verizon. “I’m excited to be partnering with Verizon and the rest of these amazing artists to not only be able to take the stage and bring that good music and light but to do it for such a meaningful cause.”
“Small businesses are so important and we need to do whatever we can to keep them alive our communities can’t recover without them,” states Alicia Keys. The event is curated and produced by Roc Nation. Hosted by Tiffany Haddish and featuring performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, Luke Bryan and Miley Cyrus, the concert will be livestreamed on Yahoo, Fios, on Twitter, Twitch, YouTube and TikTok, and broadcasted on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as aired on iHeart and Sirius. It all starts with The Big Concert for Small Business, the ultimate after-party for Super Bowl LV on Sunday, February 7th at 11 pm ET/8 pm PT. Verizon has pledged a multi-year commitment to bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy.
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